This spot combines multiple shots of real shoes with clever digital transitions. The shoes are shot with a motion control system which makes each move repeatable.
I was responsible for aligning and forming each shoe so it matches exactly between shots. I made custom inserts for forming the shape of the shoe as well as laced each shoe identically.
For the exploding shoe effect, I deconstructed the colorful shoe and placed each patch on top of the the white shoe. I then pulled each piece away using fishing line. The pieces were pulled away one at a time and later composited together.
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