I had the pleasure of developing the concept, directing, and building the props for this business card commercial. The client asked to showcase the durability and high quality of their business cards in a short commercial. The pitch was to build a custom circular saw with business cards for teeth and showcase the ability of these high speed cards to cut through various materials.
The first challenge was designing a business card blade that both looks good and functions. We went though many prototypes, but finally landed on a design that worked.
We wanted to give the commercial the look of an inventor’s workshop. I created many digital renderings to find the right look and then used those renderings as references during the build process.